China would soon be the world's fourth largest economy,small to medium enterprises benefit significantly from the growth.There are a great many business challenges in China.but if you overcome the business challenges,they will become business opportunities.To rise the chances of success,SME decision makers must understand Chinese cultures,business norms,and values,and be willing and able to adapt quickly to always-changing market.
First business Challenges in China is market challenges.China's market is broad.China has largest cities such as Beijing,Shanghai,and Guangdong.It is critical how do the U.S. companies manage the shift into this broader market.China has also hundreds of second tier cities.300 cities with fewer than 6 million residents represent 53 percent of China’s urban population and 64 percent of gross domestic product, with the consumer market growing at 15 percent per year collectively. Nearly 60 percent of these second and third tier cities are conveniently located near coastal provinces with excellent transportation and communication systems.
Second business Challenges in China is cultural adaptations.Here are the essential cultural principles.1. Believe that human relations, correct behavior, and social image are paramount.2. Value humility and modesty.3. Thrive in an authoritarian and Confucian culture.Reconcile these traditional norms with your own cultural perspective to develop a pragmatic culture of success that permeates your investigation. This also helps you understand the factual and interpretive knowledge and integrate it with the cultural awareness gained by China country desk officers in the U.S. Agriculture and Commerce Departments. The discipline of developing this process will challenge your cultural orientation and the underlying assumptions of your operations and marketing communications activities.
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